The Industrial Revolution, which saw its beginning when James Watt developed the steam engine during the mid-eighteenth century, led to drastic changes in the every-day life of the workers in Britain. Families were under the impression that moving from the countryside to towns and cities in search of employment would provide for a better future, and so it did in the early years. Eventually they had to face insecurities and deteriorating standards of living that this 'revolution' brought along with it.
The Watt steam engine |
As a reaction to this, a new design movement emerged: the Arts and Crafts movement. Since machine-produced items were taking over the market at the time, designers in particular feared that the traditional skills developed by craftsmen through years of learning and hard labour would be pushed aside and eventually, forgotten. Their philosophy was that hand-crafted object were far superior to products produced by machines, since the latter were lacking in skill, design and quality.
Although in essence the intention behind their philosophy was sound in value, since the aim was to preserve the skill of the craftsmen while at the same time producing high quality hand-crafted products for the masses. I personally believe that the main reason flaw in the movement was their philosophy in itself. They had a tendency to look back to the Medieval period rather than forward to a new technological age. Had they succeeded in persuading the community to follow their ideals, society would have divided even further into two separate classes - upper and lower - resulting in only the upper class population being able to purchase the products due to their high production costs.
Screen, 1885-1910, designed by John Henry Dearle An example of craftsmanship, while we can also see the incorporation of floral patterns, inspired by William Morris' designs |
On a more positive note, one must point out that the Arts and Crafts movement was not entirely based on Utopian ideas. If we were to analyse the root of the movement in itself, we can see that the artists, designers, craftsmen and architects who formed part of the group were all aiming to bring out the relationship between the designs of the products purchased during the time with the quality of life led by the buyers.
In conclusion, I believe the title of this post - a quote by C. R. Ashbee - sums up the philosophy of the members of the Arts and Crafts movement as should be applied in today's technological world. Ashbee himself, together with John Ruskin and William Morris as leaders of the Arts and Crafts movement, formed the basis and set an example as to how industrial mass production and good design should function simultaneously.
ARTS AND CRAFTS: GUILDS AND SOCIETIES. (2014). [Blog] RAMPONE ART & PHOTOGRAPHY. Available at: http://www.andrearampone.com/blog/2014/2/10/arts-and-crafts-guilds-and-societies.html [Accessed 30 Nov. 2014].
Artyfactory.com, (2015). William Morris - The Arts and Crafts Movement. [online] Available at: http://www.artyfactory.com/art_appreciation/graphic_designers/william_morris.html [Accessed 30 Nov. 2014].
Barry Horton, (2013). Arts and Crafts History - Barry Horton. [online] Available at: http://www.barry-horton.com/arts-and-crafts-history/ [Accessed 30 Nov. 2014].
John Ruskin. (n.d.). [image] Available at: http://upload.wikimedia.org/wikipedia/commons/0/0a/John_Ruskin_1863.jpg [Accessed 30 Nov. 2014].
Screen, 1885-1910, designed by John Henry Dearle. (n.d.). [image] Available at: http://upload.wikimedia.org/wikipedia/commons/thumb/6/67/Embroidered_Screen_J_H_Dearle.jpg/555px-Embroidered_Screen_J_H_Dearle.jpg [Accessed 30 Nov. 2014].
Vam.ac.uk, (2015). The Arts & Crafts Movement - Victoria and Albert Museum. [online] Available at: http://www.vam.ac.uk/content/articles/t/the-arts-and-crafts-movement/ [Accessed 30 Nov. 2014].
Watt steam engine. (n.d.). [image] Available at: http://upload.wikimedia.org/wikipedia/commons/9/9e/Maquina_vapor_Watt_ETSIIM.jpg [Accessed 30 Nov. 2014].
William Morris. (n.d.). [image] Available at: http://upload.wikimedia.org/wikipedia/commons/thumb/8/8a/William_Morris_age_53.jpg/640px-William_Morris_age_53.jpg [Accessed 30 Nov. 2014].